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Demystified Secret To Secure The Top Ranking On SERPs!

Google is globally known to periodically change its search ranking algorithms and 2017 proved to be no exception. Search ranking is something that marketers pay close attention to and adhering to the new nudges of Google to secure the top ranking in SERPs definitely creates a big difference in the long run if not overnight.

Frankly telling, if I am ever asked by Google to murder someone to secure the top ranking in search engine result pages, I will not take a moment in finalizing my decision to kill that one. Fun aside! Of course killing ‘someone’ is not my cup of tea but I will certainly kill ‘something’ like my ego to get ranked top on Google.

To win the battle of achieving the top rankings in SERPs; here are the top 3 factors that will for sure augment your rankings in 2017 and 2018 as well.

1)      Mobile Friendly Websites -

Google’s latest guideline came as a blow to those marketers who heavily count on onsite interstitials for monetization. This latest nudge of Google has particularly affected the mobile sites as Google has brought in light the new net law that websites that use pop-ups would be penalized and they will rank lower due to the intrusive interstitials. After Google has put this plan into action on 10 Jan 2017, virtually all the mobile websites have worked accordingly this guideline and removed pop-ups from their websites.

If history is taken as evidence, prioritizing mobile users is something that Google has progressively been doing with its search ranking factors. In 2014, it boosted the rank of sites with encryption, in 2015 and 2016, it began to boost the rank of “mobile friendly” websites and now in 2017, it has again taken the milestone action in terms of mobile friendly websites. Let’s wait and watch what new has to be demystified in 2018!

Whatever plan in unveiled in 2018 but one thing is sure that it will again be in favor of mobile users and why not; after all, Google knows that the world is getting closer and closer day by day to the smaller screen for most of their activities. Therefore, to give the users a better and smoother experience, Google is constantly coming up with new plans and actions.

Interstitials, Pop-ups or Advertisements — whatever you prefer to call it — they are irritating and annoying to the users as they tend to block the main content. So, it should be of no surprise that having the hindrance in viewing the content will drag you lower in your search results. Albeit you are not pressurized to remove those intrusive interstitials overnight, try your level best to walk as per the Google’s latest nudge so as to get found on first page of search engines.

2)      Link Building -

An inbound link or a backlink is a link comes from another website to your own site. The formula behind link building is that the more authoritative and relevant links are referred to your website, the higher your website will rank in search engine result pages. Presently, building backlinks is one of the most effectual factors to boost your organic rankings and they seem to be top SEO trend in the coming year too.

Manipulative directory submitting link building strategies are no longer in vogue now and there will probably be no trace of it in the coming future. Therefore, marketers must look for the fruitful ways within networks, tap social signals, provide brand recognition content and make some content research to build juicy backlinks that can have the capability to take you on the top of SERPs.

3)      Content Creation -

You must have guessed it by now what would be the ultimate factor to boost your search engine ranking. Albeit social media platforms have gripped the globe powerfully and they have a complete different story, but content was, it is and will surely be the king forever of SERPs!

Somewhere in 2015, Google’s RankBrain was introduced to the world which is another fascinating yet painfully ambiguous announcement of Google. RankBrain is a machine learning technology that helps sort through its search result. This revolutionary announcement of Google eliminated the idea of keyword density because its challenge was to comprehend each of the content and rank it as per the value of it that it provides to the search engine users. After the introduction of RankBrain, keyword stuffing and irrelevant content went in trash and only the meaningful contents could secure their place in search engine result pages.

Relevant, unique, informative and clear cut content that prove true to the users expectations is taking the center stage in 2016 as it was in 2015 and will certainly be the chief corner stone in 2017 as well. While RankBrain solely focuses on sorting out the relevant content, it’s still the “Content” that prevails or captures the World Wide Web. So, content is still one of the best things to improve your search engine ranking.

Outline -

In current time and in the near future, it is mobile friendliness, link building and the quality contents that are upping your ranking at the top of the SERPs. Walk accordingly; nothing can resist you to expand your trade triumphantly at the global pitch in this net savvy scenario!